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Meta Avatars
Results
Multiple viral country launches, launched to over 1B users, launched across Meta's entire app portfolio. The most successful product launch at FB since News Feed.
Roles
Product Design
Strategy
Roadmapping
XFN
0-to-1 product strategy
About
I was the first and sole designer for the first two years on Meta Avatars to design a flexible identity and expression system, along with an extremely talented small team of PMs, Devs, and Producers.
I joined the team pre-launch, and stayed on this team for all four years I was at Meta. I lead multiple sprints and workshops inside FB and across Meta to provide both tactical short term launches and long term vision for the product, including XFN Collaboration across Oculus/Reality Labs, AR/VR, Instagram, Messenger, & Whatsapp.
Redbubble
Results
Refocused the app from SEO &
Conversion to retention and
user personalisation.
Lift in all business metrics, but especially
in time spent in app, MAUs, and lifetime
customer value.
Roles
Product Design
Business Strategy
Visual Design
About
As the new lead product designer, my first job was not only to identify the weakest areas of the app, but the greatest strengths of Redbubble as a business and design org, and where we could leverage those strengths in the iOS app.
I broke down the main pillars of the experience and proposed these areas for improvement : Onboarding, Explore, Search, Personalization, and Product Shopping experience.
Crunchyroll/VRV
Results
Scaled Crunchyroll to it's first million+ users, providing a best in class 10 foot experience, while also launching VRV as a new OTT service
Roles
UI-design
UX-design
10-foot experience design
0-to-1 product strategy
About
I was responsible for Crunchyroll's entire Living Room App experiences, including all major game consoles and streaming devices. While at CR, we launched the first dark mode on tvOS and were featured in the first tvOS app store launch. I also was intimately involved in product strategy and launching VRV, a multichannel OTT that sowed the seeds for the current Funimation & Crunchyroll partnership.
Awards
(実績)
(🏆)
"Israel is a visionary. He has this unique ability to create a captivating vision that gets everyone fired up. When he shares his ideas, you can't help but feel motivated and excited to be part of something bigger."
Ayden Stockton, Product Designer, Instagram
"He also has an uncanny ability to absorb and provide historical context when needed, which can be invaluable in achieving alignment and clarity for products that have years-long histories of changes and turnover. Aside from all this, Israel is a great collaborator, design peer, and mentor. I learned a lot in the time that I worked with him, and he truly cares about his teammates."
Gian Cruz, Product Designer, Meta
"Israel is without a doubt one of the most thoughtful product designers I've had the pleasure to work with. Not only does he produce excellent design, he thinks through problems and products end-to-end in a way many don't (or can't), and has been one of the most trustworthy and reliable members of any of my teams."
Ryan Ford, Head of Design, Octave
"Working with him was one of the more valuable learning experiences I've had in recent years. Israel has the natural ability to bridge design craft with product strategy while keeping his high execution standards. On a day-to-day basis, Israel created an environment focused on honest feedback and rapid iteration rather than over-coaching that personally helped me grow as a designer."
Hannah Brock, Senior Designer, Pomelo
"Israel is a talented product designer who knows how to make an immediate impact, to make products more usable, useful, and beautiful. He doesn't just stick to Figma, if he can put it in the product, he will. Fast, clear, assured. That's good."
Ladd Martin, CMO, Pomelo
"Israel is one of the most talented designers I’ve had the chance to work with. His foundational design skills are second to none, which allow him to operate in great depth and breadth. Israel is a thoughtful and creative problem solver who champions designs that solve real problems for users. He works fast but the output is always intentional."
Sung Hu Kim, VP Product, Pomelo
"Israel effectively drove alignment with various teams across our org but also knew to take a step back and let others bring their expertise to the table. This resulted in us bringing orgs together to come up with a unified vision and shipping products across various surfaces in a short amount of time."
