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Meta Avatars
Results
Multiple viral country launches, launched to over 1B users, launched across Meta's entire app portfolio. The most successful product launch at FB since News Feed.
Roles
Product Design
Strategy
Roadmapping
XFN
0-to-1 product strategy
About
I was the first and sole designer for the first two years on Meta Avatars to design a flexible identity and expression system, along with an extremely talented small team of PMs, Devs, and Producers.
I joined the team pre-launch, and stayed on this team for all four years I was at Meta. I lead multiple sprints and workshops inside FB and across Meta to provide both tactical short term launches and long term vision for the product, including XFN Collaboration across Oculus/Reality Labs, AR/VR, Instagram, Messenger, & Whatsapp.
Redbubble
Results
Refocused the app from SEO &
Conversion to retention and
user personalisation.
Lift in all business metrics, but especially
in time spent in app, MAUs, and lifetime
customer value.
Roles
Product Design
Business Strategy
Visual Design
About
As the new lead product designer, my first job was not only to identify the weakest areas of the app, but the greatest strengths of Redbubble as a business and design org, and where we could leverage those strengths in the iOS app.
I broke down the main pillars of the experience and proposed these areas for improvement : Onboarding, Explore, Search, Personalization, and Product Shopping experience.
Crunchyroll/VRV
Results
Scaled Crunchyroll to it's first million+ users, providing a best in class 10 foot experience, while also launching VRV as a new OTT service
Roles
UI-design
UX-design
10-foot experience design
0-to-1 product strategy
About
I was responsible for Crunchyroll's entire Living Room App experiences, including all major game consoles and streaming devices. While at CR, we launched the first dark mode on tvOS and were featured in the first tvOS app store launch. I also was intimately involved in product strategy and launching VRV, a multichannel OTT that sowed the seeds for the current Funimation & Crunchyroll partnership.
Awards
(実績)
(🏆)
